Botanica Garden Centre
A branding project for a garden centre and Cafe
Botanica is a garden center and cafe located in the bushy north-eastern suburbs of Melbourne. For this fake client, a strong emphasis was put on the values of comfort and warmth. To make sure all aspects of the brand this way, visual guidelines were developed and implemented such as using lowercase type, round shapes, imperfect edges, and warm colours.
A variety of small artworks were developed to unique in their own way but always felt true to the overall feeling of the brand to create a dynamic identity that felt cohesive but not repetitive. These were designed to be used on product items such as drink bottles, gardening equipment, and packaging.
General artwork and branding material was also developed.
initial logo concept sketches and refinements:
